A friend from Washington D.C. recently emailed to ask where she could find great winter boots for a decent price. A little research online led me to this new Soho store from the people at H&M. And Other Stories, which opened a week ago on Broadway and Prince, has a terrific selection of well-priced boots–everything from classic riding boots, to platform suede wedges. They also sell apparel–I particularly liked the knitwear and outerwear–and beauty products. The store is the brand’s first in the U.S. (they’ve already taken London by storm). I like it because the pieces are well cut and good quality for a decent price (sweaters are $100, coats are $275, boots are $225). I’d call the styling a mix of Marni, Dries Van Noten, and Jil Sander. You can shop online at And Other Stories but if you’re in New York City it’s worth a trip (and probably ultimately better to try on the merch–shoe sizing runs quite large, for example).